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In this video, our panel of industry experts explore what the ‘holy grail’ of precision agriculture looks like.



How can big data be used to help with precision agriculture and more efficient delivery of pesticides? What is the potential of drones and robotics in pesticide delivery and weed control?

Chaired by Charlotte Smith from the BBC, panellists include:

• Georgiana Francescotti, Adama Agricultural Solutions
• Nick Von Westenholz, UK CPA
• Derek Scuffell, Syngenta

Scroll down to view the full 30-minute panel discussion and to find out more about the next Crop Protection Leaders' Forum.


Big data, precision agriculture and new technologies

In this panel discussion, our panel of industry experts explore the definition of big data and what it means for the crop protection industry and for farmers. The expert panel also delve deeper into the most significant emerging technologies and what the ‘holy grail’ of precision agriculture looks like.

Video Transcript

Derek Scuffell:

I mean it’s a little bit like personal healthcare, isn’t it, really? What we’re really saying is that today we treat whole populations of plants in a field, in an area, and actually, as we move into a world of precision agriculture and big data, we have a greater understanding of that infield variability.

As we have that, I guess our ultimate is that we all want to understand the variability that surrounds every single plant, or maybe even plant part in the crop, and be able to treat that individually. You know, I guess that’s our holy grail that we want to go towards with precision agriculture, but, you know, what are the advantages of that? It means you can treat it, potentially you could treat it in the perfect way which might not be an application of crop protection chemistry. It might be some physical intervention of something that’s there.

If we know where the crop is, then anything that’s growing where the crop isn’t, is something we want to target. So, we have a much better intelligence across the whole of the field to be able to enact this kind of personal healthcare for plants, really.

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