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Over the past couple of years in the US, but over the past 5+ years in the EU, there has been a significant move away from antibiotics and generally medicated feed additives and a move toward new feed additives that can improve feed efficiency and animal health.
These new products include a new spin to traditional feed enzymes/yeast, adapting human health products to animals (e.g., probiotics), and new ones that are a little unproven (“magic dust”). This trend is shifting the feed additive industry structure ($30 billion) from the traditional pharmaceutical companies (Elanco, Zoetis, BASF) to a long list of new players, mainly in the EU and US, that are growing very quickly and trying to develop more alternative feed ingredients. Major meat exports are starting to follow the EU/US model, meaning the opportunity is truly global.
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