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In this video, Nick Von Westenholz from the Crop Protection Association, explores the importance of building trust and credibility with sharing data, particularly with farmers.


How can big data be used to help with precision agriculture and more efficient delivery of pesticides? What is the potential of drones and robotics in pesticide delivery and weed control?

Chaired by Charlotte Smith from the BBC, panellists include:

• Georgiana Francescotti, Adama Agricultural Solutions
• Nick Von Westenholz, UK CPA
• Derek Scuffell, Syngenta

Scroll down to view the full 30-minute panel discussion and to find out more about the next Crop Protection Leaders' Forum.

Big data, precision agriculture and new technologies

In this panel discussion, our panel of industry experts explore the definition of big data and what it means for the crop protection industry and for farmers. The expert panel also delve deeper into the most significant emerging technologies and what the ‘holy grail’ of precision agriculture looks like.
Strategic data | Agribusiness Intelligence

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