In this video, Nick Von Westenholz from the Crop Protection Association, explores the importance of building trust and credibility with sharing data, particularly with farmers.
How can big data be used to help with precision agriculture and more efficient delivery of pesticides? What is the potential of drones and robotics in pesticide delivery and weed control?
Chaired by Charlotte Smith from the BBC, panellists include:
• Georgiana Francescotti, Adama Agricultural Solutions
• Nick Von Westenholz, UK CPA
• Derek Scuffell, Syngenta
Scroll down to view the full 30-minute panel discussion and to find out more about the next Crop Protection Leaders' Forum.