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In this video, Georgiana Francescotti from Adama Agricultural Solutions explains big data and where the potential lies for the crop protection industry.



How can big data be used to help with precision agriculture and more efficient delivery of pesticides? What is the potential of drones and robotics in pesticide delivery and weed control?


Chaired by Charlotte Smith from the BBC, panellists include:

• Georgiana Francescotti, Adama Agricultural Solutions
• Nick Von Westenholz, UK CPA
• Derek Scuffell, Syngenta


Scroll down to view the full 30-minute panel discussion and to find out more about the next Crop Protection Leaders' Forum.


Big data, precision agriculture and new technologies

In this panel discussion, our panel of industry experts explore the definition of big data and what it means for the crop protection industry and for farmers. The expert panel also delve deeper into the most significant emerging technologies and what the ‘holy grail’ of precision agriculture looks like.
Strategic data | Agribusiness Intelligence

Video Transcript

Georgiana Francescotti

Big data is just lots of information, isn’t it? It’s a lot of information that’s not structured. I think this is a reflection on where we are today, which is a digital world. We have too much information. If you go on Google, that’s all we have is, you know, just lots of information.

So, big data is just that, it’s just data, but it doesn’t mean anything until you turn that data into knowledge. This is where I see big data as a big potential really, to be able to go down from data to knowledge and then what we call precision agriculture. Telling the farmer, ‘Today, you can actually spray a pesticide to a particular spot to attack a particular pest at a particular time, and to get maximised yields for that. That is how you protect your crop.’ This is our business, we are a crop protection business and this is how we do that, by turning that data into knowledge and giving it to the farmer in a very simple way.

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